The context for everything an organization does is set by its culture. The organizational culture of a company determines how employees should conduct themselves within the company. There is no one- size-fits-all culture template that meets the needs of all organizations because industries and situations differ significantly.
WHAT REALLY IS ORGANIZATIONAL CULTURE?
The organization’s vision, values, norms, systems, symbols, language, assumptions, beliefs, and habits are all part of its culture.
Simply put, organizational culture is the “how we do things around here.”
Your company’s culture influences everything from punctuality and tone to contract terms and employee benefits. Employees are more likely to feel comfortable, supported, and valued when the workplace culture is aligned with their needs. Companies that place a strong emphasis on culture can weather difficult times and changes in the business environment.
THE IMPORTANCE OF ORGANIZATIONAL CULTURE
“Why does a company exist?”
Many customers today make decisions based on how brands treat their employees, how they respect the environment, and how they support the communities in which they operate, according to our studies. When a company’s mission is aligned with doing well, it can form stronger bonds with its stakeholders and, as a result, increase the company’s relevance in their lives.
When it comes to attracting talent and outperforming the competition, culture is a significant advantage. Most employees think about a company’s culture before applying, and nearly half of them would leave their current job for a lower-paying position at a company with a better culture. Employee Engagement is influenced by an organization’s culture, which is one of the main reasons why nearly two-thirds of employees stay in their jobs.
Purpose and clear expectations produce an organizational culture-driven work environment. Employees are motivated and inspired to be more engaged in their job and interactions with others as a result of this. It also results in a high degree of employee involvement, which boosts productivity. Having a deep bond with a company and its people produces a positive atmosphere that is difficult to ignore.
The organizational culture of a corporation reflects its public image and reputation. People form opinions about companies based on their interactions both inside and outside the organization. Customers may be hesitant to do business with anyone linked with the brand if it lacks organizational culture or has a negative image. Businesses with a strong brand identity tend to attract more customers and employees who share their values and are committed to their goal.
PURPOSE DRIVEN ORGANISATIONS
One very important cultural shit which we saw was that organizations now have a vision and a mission. They are purpose driven. This is something today’s youth is very attracted towards. People don’t want to work in companies that don’t give back to the society in any way.
Purpose is more than just marketing or branding. It states what your organization stands for and honestly, today that is what you are known for. It sets the foundation of a company. Consumers today often identify with a brand’s mission, wanting a deeper connection even as the brand fits with who they are and who they want to be. So do the employees, specially the GEN Z.
Purpose does more than distinguish a brand. It can shed light on a company’s journey and evolution route. Purpose might simply explain what an organization strives to be and do at its most fundamental and basic level. But it becomes an intentional statement of how an organization aspires to evolve and transform itself at a higher level.
Organizational culture aids in the improvement of workflows and the direction of decision-making. It also aids teams in overcoming ambiguity barriers. Team members that are well-informed and educated about certain processes are more likely to complete projects. People who work together with purpose benefit from having a defined culture that unites staff and supports orderly work arrangements.