Having core company values can help you ensure each of your employees, from top leadership to entry-level, are working towards the same common goal, and share a bigger purpose. Customer-centric organizations are 60% more profitable. Value is created through the development and improvement of processes, It’s a subset of the culture and vision of the company. Deliberately setting your team’s values can go a long way towards building a workplace mindset that brings all of you together with a shared purpose. It engages employees and attracts customers. Ask Yourself… 1. Do you have such stories to share? 2. Do you have processes to make these stories scalable? 3. Are you constantly communicating these values across?